The most important thing for a blogger or a marketer is to have quality content that their audience would enjoy. Before we go into the best content writing tools, it is imperative to know that nothing can replace a writer’s talent for telling stories.
The tools you will use are meant to optimize your content for search engine standards and improve some details of your writing, like correcting errors or slightly improving the readability of your content.
According to Hubspot, 83% of responders answered that their website is helping them achieve their marketing goals, and 81% actively invested time in SEO. This only shows that the competition for attention is fierce and that you must use the best tools available to keep up or get ahead.
Therefore, there are three types of content writing tools designed to help you with three basic types of writing:
- Content writing
- SEO content writing
- Copywriting
It can be the same app covering all three types with different features, but generally, separate apps are created for a specific need.
3 of the Best Content Writing Tools
This category involves all the tools designed to help with your content’s grammar. They assist you by identifying grammatical errors in your writing and suggesting how to improve it.
They are created to recognize multiple types of errors, including misspellings, improper use of punctuation, incorrect subject-verb agreement, etc.
Grammarly
Grammarly combines AI and human expertise to offer support when writing any kind of text. It works by analyzing your writing and providing you with suggestions on how to change it for the better.
It improves the quality of the writing, and it suggests you use a more positive tone when needed. If there are repetitive phrases in your text, it will provide you with a choice of synonyms you can use or suggest you delete them.
Overall, it is an app that has become incredibly popular among content writers as it has proven to help with readability, clarity, and message delivery.
Features
- Integration –Grammarly has seamless integration with Google Chrome, Android, iOS, and Windows, making it easy to apply it on the spot when writing for your blogs, emails, websites, social media, or on Google Docs.
- Text checker –You can use it to check your text for plagiarism and length. Additionally, you can adjust it to specific goals, and it can act as a style guide.
- Tone suggestion –You can adjust the mood to fit the theme with Grammarly’s tone suggestion.
- Communication –You can communicate with your team on all things regarding your project.
- Full-sentence rewrites –You can turn hard-to-read sentences into straightforward and catchy writing.
Best for
Correcting misspellings and other errors.
Pricing
The Free version of Grammarly provides basic writing suggestions and tone detection. There are also Premium and Business versions, costing $12 and $15, respectively. The Premium version includes everything from the free one, plus it rewrites whole sentences, vocabulary ideas, tone suggestions, etc.
The Business version includes everything from the premium but is made to work for teams with collective style guides and centralized billing.
Pros
- Easy to use
- Chrome integration
- Free version
Cons
- Doesn’t work offline
Hemingway Editor & App
The Hemingway Editor uses a different approach to improving your writing. It is much more oriented on readability than anything else.
When you insert the text, there is a table telling you if you have used passive voice too many times or wrote some sentences that are difficult to read.
At its core, Hemingway Editor is meant to guide you towards writing a more concise text. It categorizes the sentences it recognizes as complex into hard and very hard to read and limits the number of times you can express yourself in such a way.
Moreover, you can access an online version and an app you can download after paying a one-time fee.
Features
Although the free online version features are limited, you can still use some useful tools.
- Direct publishing – Hemingway App allows you to save, publish directly on WordPress or Medium, and export in multiple formats.
- Text analysis– You can make a complete Hemingway analysis for overuse of adverbs, passive voice, phrase complexity, and difficulty reading.
- Grammar checker –The Hemmingway app checks your grammar as you write.
- Write mode – Having too much analysis can wreck your flow. Switch between writing and editing modes whenever you want.
Best for
Writing concise and easy-to-read material.
Pricing
The Online version is free, and the Desktop version is available for a one-time fee of $19.99.
Pros
- The price is a big pro, as the free version is good enough
Cons
- It doesn’t have a version where you can use it as a plugin for Chrome, so you have to either copy the text to the editor or write it there directly
ProWritingAid
ProWritingAid is another editing software designed to improve your grammar and writing. Creators can use it to produce content with fewer errors and adopt an approach that seems more attractive to the reader.
It offers different features for different writing styles with different profiles for creative writers, work, education, and non-native speakers.
Features
- Text analysis – Write more concise sentences, eliminate weak adverbs, and add sensory details to the sentence. The creative writing feature can elevate your writing with other features, such as cliche alerts and flags for odd dialogue.
- Professional mode – Writing for work requires a professional tone, and it can sometimes be challenging to know which words to choose to match the tone. So, it guides you to concise, jargon-free content.
- Education mode – It is also a great tool to be used in education for teachers and students alike. Teachers can use it to better detect where their students can improve their writing and use the advice the software will give as instructions.
Best for
Editing creative and professional writing.
Pricing
There is a free version with up to 500 words and 10 paraphrases per day. The grammar and spelling corrections are unlimited. The paid version costs $10 per month, and it allows you to use all the features an unlimited amount of times.
Pros
- Very helpful for creative writers
- Eliminates errors
- Plugins for Chrome, Word, and Outlook
Cons
- The free version is too limited
3 of the Best SEO Content Writing Tools
Having search engine optimization for your content helps you to distribute it to a broader audience, as it will appear higher in your target audience’s search results. Apps that help with SEO content writing include analytic tools for keywords and backlinks, keyword generators, etc.
SE Ranking
SE Ranking is an SEO platform with various tools for keyword research, website and competitor analytics, as well as backlink tracking. Users can monitor how well their website performs and optimize the content to get a better ranking with the search engines.
Along with its primary features, SE Ranking also provides a number of extras, such as link-building. Moreover, several third-party tools, such as Google Analytics and Google Search Console, have been created to interact smoothly with the platform.
Features
SE Ranking has many features to help make more optimized content.
- Keyword rank tracker – You can see how certain keywords are ranking compared to others and choose the highest-performing ones for the topic you are writing for.
- Keyword research –This feature helps you find the best keywords and follow how they perform.
- Backlink checking and monitoring – You can check how the backlinks are performing.
- Website audit –Analyze your whole website for SEO optimization.
- Competition research – See what directions your competitors are taking and what moves they are pulling on the SEO chessboard.
Best for
Keyword research and competition analysis. It is excellent if you are a beginner because you can take the SE Ranking SEO Academy and learn much about the craft. The courses are available with all subscriptions.
Pricing
You can choose from three subscriptions with SE Ranking: Essential, Pro, and Business.
The Essential plan costs $31.20 per month and provides everything you need if you are a freelancer or a newbie. The Pro plan is $71.20 and is designed to cater to small businesses and teams, while the Business plan costs $151.20 and is primarily for agencies and companies.
Pros
- Great SEO platform with many tools
- Easy and very effective
- Unique features
Cons
- It is a bit expensive
Yoast SEO
You can integrate Yoast SEO with WordPress or Shopify to help bring organic audiences to your website or product. WordPress users love Yoast for its features for analytics and suggestions for SEO optimization for their websites.
Features
- Content analysis –Yoast analyzes your content for readability.
- Keyword optimization – Helps you generate and choose the best keywords for attracting people to your website.
- Link-building suggestions – Finding other websites that would link to yours is important for building a relevant platform for content.
- Preview – It allows for previews of how it would look on search results on Google and social media platforms like Facebook and Twitter.
- Academy –You can also learn at the Yoast SEO Academy and get free SEO training using the Yoast resource library.
Best for
Optimizing WordPress sites.
Pricing
There is a Free version of Yoast, and the Premium version is $100 per year for one website.
Pros
- Yoast is easy to use
- Great for adding meta tags
Cons
- If not configured correctly, Yoast can slow down your website
- The Premium version may be too expensive
SurferSEO
This platform will generate keywords for you according to the topic you provide and then give you directions for using them. Ultimately, SurferSEO will grade your work and tell you how to improve your content to score higher.
Features
- SurferSEO content editor – Compare your content to the top-rated pages for a given keyword. It will provide you with an analysis of the length of the material, its structure, and other details, which are key to having a better ranking in the search engine.
- Search engine results pages – Allow you to search for a given keyword and see its top-ranking pages. You can also observe the content of those pages, their backlinks, and other factors that contributed to their high rating.
- Website audit – Analyze your whole website for SEO and find ways to improve optimization.
- Backlink management– Offers link-building suggestions and conducts monitoring of backlinks.
- Content planning – This feature allows you to create strategies for your content.
Pricing
There are three subscriptions: Basic, Pro, and Business. A Basic subscription is for small businesses, freelancers, and bloggers. It costs $50 per month.
The Pro subscription costs $99 per month, and it is better suited for people managing multiple organizations and websites. The Business subscription costs $199, and it is for large organizations or people managing 10 or more websites.
Pros
- SurferSEO is a complete solution and would offer great help to any content writer
- It is easy to use
- Effective keyword research
Cons
- The price may be too high for beginners
3 of the Best Copywriting Tools
Several tools for copywriting allow the writers to create content that engages with the audience in the right way. The tools help make the writing more persuasive by being more concise and using the right form of expression.
Rapide.ly
Rapide.ly is a social media management tool that enables users to quickly and easily post content to their social network profiles. This platform specializes in making your social media content more engaging with various templates, ideas, and trendy details.
Features
- Content ideas – Rapide.ly will provide you with hundreds of post ideas for a social media post; all you will need to do is choose the one that suits you the most.
- The fruition of your ideas– It can also work the other way around; you can provide the idea, and it will figure out multiple solutions.
- Canva templates – It has got Canva templates that allow you to choose the adequate approach visually.
- Trending audio –It suggests the most high-performing audio sounds for posts.
- Social media activity analysis –Provides information on what is currently a successful behavior on social media.
Best for
Writing engaging social media posts
Pricing
There are three subscriptions: Pro, Community Manager, and Enterprise.
The Pro costs $19 per month, and it is the most basic subscription on offer. You can only use it for one profile. If you need more, you must subscribe to the Community Manager option, which costs $49 per month to allow you to use the app on three different profiles.
The price for the Enterprise option is not disclosed, and you will need to contact the Rapide.ly team directly.
Pros
- ChatGPT powers Rapide.ly
- It is fast and very resourceful
- Effortless content creation
Cons
- This AI cannot provide personalization which is very important for social media engagement
- You will sometimes have to edit much of the content to have it personalized
Answer the Public
This platform helps you write more personalized content, giving you a taste of what the public wants to hear. It allows you to write down a topic and gives you all the results of questions people have been asking on Google. From this point, generating ideas and keywords for your content will be easy.
Features
- Google search analysis – Scouring Google for its users’ search results is the main feature of this platform.
- Academy –Answer the Public offers guides, tutorials, and academies that will make you a better content writer by making you a better researcher.
Best for
Getting an insight into what people search for.
Pricing
There are three subscriptions: Individual, Pro, and Expert.
The Individual subscription costs $9 per month, allowing you to make up to 100 searches per day. The Pro version costs $99 per month, and you can do unlimited searches. With this plan, you can share the subscription with three people.
Finally, the Expert subscription costs $199 per month, and there’s no limit to how many people you will share it with.
There is a seven-day free trial for each of the subscriptions.
Pros
- Provides vital guidance
- In-depth research
- Great for beginners
Cons
- The pricing for the advanced plans is relatively expensive
PageImprove by Semrush
PageImprove is a Chrome extension enabling easy access to editing your website. It allows content writers to improve the quality and effectiveness of their material with numerous features.
Features
- Content analytics –Tools for content readability with sensitivity for the length of sentences, the complexity of words, and usage of passive voice.
- Text grammar analytics – It has standard grammar and spelling analytics and provides synonyms directly from Thesaurus.
- SEO optimization suggestions –The software will suggest ways to improve the SEO with keyword and structure recommendations. It will give you a score for your content, giving you an idea of its quality and how to improve it.
Best for
Easy access to editing and no code website changes.
Pricing
The product is still free in the beta version. The estimates are that it will cost upwards of $100 per month.
Pros
- Chrome extension
- Relatively easy to access the website and make changes
- No minimums for traffic
Cons
- The extension may only work with some websites
FAQs
What are the best content writing tools for beginners?
Beginners have many options with more and less affordable payment plans. Initially, content writers should focus on the quality of their content in terms of substance and structure. Most of the free versions of these tools will do just fine for grammar and spelling errors.
Can your content get stolen by a content writing app?
Technically it can, but the apps we have named are legitimate businesses.
What is the most commonly used content writing tool?
The most common writing tools are the writing assistants like Grammarly.
Do content writer tools use AI?
Many apps and content writer tools use AI. It provides suggestions for words or phrases that need replacing.
How to know which tools are the best for you?
The truth is that most tools would be useful. The best content writing tools for you will be those that cater to your needs the most. If you are a content writer, you should look for tools that help with writing and improve your style.
You will need analytic tools to know how well you are doing and SEO tools to attract a wider audience.